Business Online Visibility and Body Weight
The value of monitoring your website visibility is similar to the value of monitoring your body weight.
Let’s start with body weight. You know the feeling, at first, you’re just living life, enjoying yourself, enjoying food, relaxing. At some point you begin to feel a little uncomfortable. You have to pull harder to get your pants latched and you watch your belt buckle loop holes need to go to the next wider hole in order to latch. One day as you look in the mirror, you begin to see your stomach pushing out further from your waist. There’s one thing you’ve avoided – the bathroom scale. You really don’t want to see where you are. So, you think, I need to do something different. You try a few things. Avoid some foods, run around the block. But things don’t get better, and finally the day comes when you’ve just got to see where you are, so you stand on the scale and receive what we’ll call a baseline measurement.